The Art of Behaviour Change – Engaging the Unengaged

Session Type:
Designing exercise and wellness programmes for those already motivated by health improvement is easy—but what about those who stand to benefit the most yet remain disengaged? In this insightful keynote, Brad Norris of Synergy Health shares his nearly 25 years of experience in tailoring programmes that effectively engage the unengaged.

Discover the key to motivating individuals who aren’t driven by traditional health goals and learn how understanding the psychology of behaviour change can transform participation, retention, and community impact. This session will equip you with strategies to create more inclusive, effective programmes that inspire lasting change.

Learning Outcomes:
– Identify why traditional health programmes often fail to engage those who need them most.
– Learn how to design behavior change programmes that meet the unique needs of your members and maximize participation.
– Apply key principles to attract and sustain engagement while avoiding common deterrents.”

Presented By: Brad Norris

Date: 12/04/25
CPD Points: 2